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Acquisition
Why You Should Use Beacons

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

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Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing

AI

Why Podcast Ads Are Underleveraged—and How Brands Can Benefit

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e.l.f. Chief Brand Officer on Building the Beauty Shop Into a Consumer Destination

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Building Brands on a Budget: Strategies for Success With Less

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Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

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