Why You Should Use Beacons
Here's what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
Articles by Robert Hanczor
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
by Scarlett Shipp
- Consumer Data Privacy
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
by Kaylee Hultgren
- CCO
Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
Three Ways Marketers Can Identify Brand Advocates
by Chief Marketer Staff
- brand advocates
Knowing Your Customer—When Your Customer Is a Business
by Alison Durant
- B2B Marketing
What Google’s Bulk Email Changes Mean for Marketers
by Jaina Mistry
- bulk email
Chief Marketer Videos
by Chief Marketer Staff
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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