Graeme Grant

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  Digital

  Showrooming – Why It Isn’t as Bad as Retailers Think

  Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.

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  Data & Analytics

  Creating a Meaningful Mobile Email Strategy

  Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.