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  • Yo, Soy

    Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought

  • Detail Devils

    Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by

  • Ready to Serve: Kraft plans blitz into foodservice.

    Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The

  • ASIAN INVASION

    Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.

  • Traffic control

    Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s

  • Busier business card

    Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So

  • Scratch This

    RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual

  • Saved From the Shredder

    A few tidbits of truth from the 1999 scrap heap – before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald’s redefined

  • ARCH ENEMY NO MORE

    McDonald’s Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The