Author

  • Headcount Hoopla

    The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

  • No-Nos in Europe

    Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state

  • ONLINE LIBERATION

    Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver

  • They Got Games

    Ah, the Olympics. You’ve finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent

  • Taffy Pulling and Pushing

    Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

  • Ready to Serve: Kraft plans blitz into foodservice.

    Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The

  • ASIAN INVASION

    Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.

  • FROM Interstate To Internet

    They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way

  • Two for the road

    Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for

  • The Long and Winding Road

    Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It’s a great time to be