Cisco Listens To B-to-B Social Media Chatter

|  by Beth Negus Viveiros

While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing…

International Spotlight: Why 50 Cent and Facebook Feel at Home in Turkey

|  by Beth Negus Viveiros

What are among the first five things that you think of when someone mentions "Turkish culture?" Probably Turkish coffee and belly dancing—though neither are native to the culture. However, unlike many other people, the Turks are not bothered at all in sharing the limelight for what one might consider two of their most visible cultural…