Cisco Global Sales Experience (GSX)

|  by Beth Negus Viveiros

Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share

Lead Gen Best Practices: Bridging the Sales/Marketing Gap

|  by Beth Negus Viveiros

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

List Appending 101: Tips to Remember

|  by Beth Negus Viveiros

Just as marketers are always looking to new vehicles for expanded communication delivery, so too do we need to start looking at new ways of expanding the almost limitless possibilities of our data and appending procedures. Here's a primer on three ways you can add value to your list with appended data.

Four Ways Cloud Marketing Can Save Today’s Marketer

|  by Beth Negus Viveiros

When Samuel Coleridge wrote "water, water, everywhere, but not a drop to drink" about the ancient mariner's thirst on the open sea, he also captured the irony many marketers today face about their marketing intelligence. Marketers are also surrounded by an ocean—one of data pouring in from all directions, both disparate channels and enterprise-wide. And…

Transform Your Customer Database Into a Goldmine

|  by Beth Negus Viveiros

From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that…

In Email, Breaking Up is Easy to Do for Consumers

|  by Beth Negus Viveiros

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they "break up" with a brand's email communications, the reason is usually because of the marketer's behavior.