Beth Negus Viveiros
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Data & Analytics
New DMA Study Examines Impact of Data on Economy
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
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Data & Analytics
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Data & Analytics
Targeted Email Helps Freshpair Engage a Variety of Audiences
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
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Direct Marketing | Print
Email List Prices Still Dropping: Worldata Index
Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.
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Engagement
Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility
A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.
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Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Data & Analytics
Making the Most of Holiday Data Year Round
Marketers often don’t act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.
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Direct Marketing | Print
Enabling Online-Offline Integration With Technology
Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.
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Data & Analytics
Email Open Rates Continue to Rise: Epsilon
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,