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ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann’s column a few moments ago (“Off Target,” June promo). It’s about time another sane human
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NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
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START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
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EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
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Avoiding Online Promotion Disasters: An Internet-savvy lawyer tackles the FAQs.
The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here’s
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POST-APOCALYPTIC POP
Cherry Coke’s first movie tie-in leads Titan A.E.’s marketing charge.Atlanta-based Coca-Cola Co.’s Cherry Coke brand takes its first-ever theatrical plunge
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LOYALTY MARKETING: Loyal to What?
Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online
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NOW WEAR THIS
Consumers are what they wear – a simple fact that has marketers looking to put more logoed apparel into customer wardrobes.Ever since Ralph and Calvin
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Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and
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Engagement
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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