Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they're creating and promoting the right content.
Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.
Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
Marketers should use research that first answers a common question to get people's attention, and also must decide what type of research they'd like to become known as a source for. Keeping messages simple and clear is also key.
Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.
Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.
