Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn't going to cut it.
Those inactive members may be draining precious resources from your loyalty program.
Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.
Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
