Pushing Limits to Boost Conversions
Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.
The Best Online-Offline Attribution Strategies
With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it's critical that marketers keep a close eye on online-offline attribution.
Integrating SEO and Social Marketing
Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.
The Benefits of Humanizing Your Website
Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they've implemented to increase engagement and conversions.
Marketers Contributing More to Sales Pipeline
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
