Month: September 2014
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Data & Analytics
Big Data for Mobile Marketers
Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.
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Technology
5 Steps for Assessing Marketing Technology Business Value
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
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Data & Analytics
Sorting Out the Chaos of Marketing Tech Change
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
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Direct Marketing | Print
Chief Marketer Listline Sept. 29
Lists featured this week include Better Senior Living and the Innovation B2B file.
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Big Marketing Ideas for 2015
It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.
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Data & Analytics
Changes to Facebook’s Mobile Ad Platform?
Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.
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Digital
Device Changes to Google & Bing Marketers Should Know
There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.
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Digital
Online Marketing Services for Small Business
Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.
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Social
Q&A: Word of Mouth Marketing Association
This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
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Online Marketing Tips for B2B
Twelve tips for marketers embarking on digital programs in the year ahead, from blogging to social strategies.