Using Tag Management Tech as Middleware

June 23, 2014 |  by Chief Marketer Staff

Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to synchronize data among many different marketing software packages.

Making the Most of the “Mobile Moment”

June 23, 2014 |  by Chief Marketer Staff

Consumers are increasingly turning to mobile devices for information and answers, and it's up to marketers to be there for them when they come calling.