Month: March 2014
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Data & Analytics
Do You Have a True B2B Marketing/Sales Partnership?
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
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Direct Marketing | Print
When Personalization Goes Wrong—And Ways to Make it Right
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
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Direct Marketing | Print
Direct Mail Tips: Length, Timing and Segmentation Matters
“The more you tell, the more you sell” is still the mantra for many direct mailers.
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Acquisition
LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
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Mobile
Multiscreening and Digital Advertising
Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.
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Infographic: Top Lead Gen Tactics
What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.
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Social
Paid Promos and Social Marketing
It’s getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
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Social
How Hashtags Can Drive Business
Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.
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Lead Gen Programs Need to Stay Positive
One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.