The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
OfficeMax used third-party data for a mailing that included information about the death of the recipient's child.
A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.
Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.
Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..