December 2013 - Chief Marketer

Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

Agencies

Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

Agencies

BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

Agencies

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

Agencies

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

Agencies

Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

Digital

The Great Ritz Holiday Parade is a New Look for Ritz

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

Consumer Reviews Undermine the Power of Marketing

New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.