Amazon Winning the Holiday Toy War

|  by Chief Marketer Staff

This holiday season, is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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BC Study Shows Impact of Touchscreen on Shopping Behavior

|  by Chief Marketer Staff

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.


Chief Marketer Listline Dec. 13

|  by Casey McClay

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

consumer reviews

Consumer Reviews Undermine the Power of Marketing

|  by Chief Marketer Staff

New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.