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HOME > ARCHIVES FOR DECEMBER 2013

Education

Dec. 19 2013




Defining the Role of the CMO in the Age of the Empowered Customer

FREE ON-DEMAND WEBINAR In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. Relationships with customers feed the business and, as the organization’s voice of the customer and brand steward, CMOs must play an instrumental role in architecting a new relationship between brand, customer experience, and marketing. […]

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beyonce

Article

Dec. 18 2013




Did Beyoncé’s Album Just Prove Marketing is Dead?

Was Beyoncé’s decision to release her new album with no hype a sign marketing is dead?

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instagram-direct

Article

Dec. 18 2013




The Group Social Mentality of Instagram Direct

Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct.

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Iron-Man

Article

Dec. 18 2013




Amazon Winning the Holiday Toy War

This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

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Screen Shot 2013-12-18 at 10.27.53 AM

Article

Dec. 18 2013




BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

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mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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The Great Ritz Holiday Parade

Article

Dec. 13 2013




The Great Ritz Holiday Parade is a New Look for Ritz

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

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consumer reviews

Article

Dec. 12 2013




Consumer Reviews Undermine the Power of Marketing

New research from the Stanford Graduate School of Business sheds light on how markers can work to control the purchased responses to consumer reviews.

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