Internet Ad Revenues in the U.S. Top $20 Billion in H1 2013, Mobile Surges 145%

According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012. The latest “IAB Internet Advertising Revenue Report”…

Webinar Tech Trends

|  by Chief Marketer Staff

In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

Why Google Is Encrypting Search Keyword Data and How to Work Around It

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a…

Spy binoculars

37 Marketing Tools to Help You Spy on Your Competitors

|  by Chief Marketer Staff

Marketers who spy on their competitors will learn a lot from their endeavors -- good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

Instagram camera

Instagram Promises In-Feed Ads in the ‘Next Couple Months’

|  by Chief Marketer Staff

Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

Email

8 Tried-and-True Email Marketing Strategies Marketers Should Know

|  by Chief Marketer Staff

When it comes to email subject lines, marketers should avoid the "dead zone" of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

Pinterest logo

Pinterest Ads Are Unleashed Into the Wild

|  by Chief Marketer Staff

Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.