Webinar Tech Trends

|  by Chief Marketer Staff

In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

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37 Marketing Tools to Help You Spy on Your Competitors

|  by Chief Marketer Staff

Marketers who spy on their competitors will learn a lot from their endeavors -- good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

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Instagram Promises In-Feed Ads in the ‘Next Couple Months’

|  by Chief Marketer Staff

Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

Email

8 Tried-and-True Email Marketing Strategies Marketers Should Know

|  by Chief Marketer Staff

When it comes to email subject lines, marketers should avoid the "dead zone" of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.

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Pinterest Ads Are Unleashed Into the Wild

|  by Chief Marketer Staff

Pinterest has begun testing promoted pins from a select group of businesses in search results and category feeds on the Web and in its mobile apps. These pins will be labeled as promoted and will display a link to a page where users can learn more about promoted content on Pinterest.

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Facebook Unveils Objective-Based Ad Buying and Reporting

|  by Chief Marketer Staff

Facebook is continuing its efforts to simplify its ad buying and reporting tools with the introduction of objective-based advertising. Brands now start their advertising journey by answering a simple question: "What's your advertising objective?"

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2013 PRO Award Winners

|  by Patricia Odell

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award…

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