Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.
Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in…
Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.
Marketers should already be pondering how Twitter's IPO will affect their efforts and positioning themselves to succeed.
Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.
Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.
It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored.…
Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel…
The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
