Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.

When the topic of conversions is discussed, many words are devoted to factors like colors, Web design and calls to action. But what about names given to companies, products and services? “Coming up with creative names for your products and services, as well as finding creative uses of these names, can help you gain more…

Facebook, Twitter, Instagram, YouTube and even Google+ are probably social media platforms that brands and their social media managers use every day. LinkedIn, on the other hand, might be the redheaded stepchild of the social media world, thanks to its reputation in the minds of some for being a stodgy place people only turn to…

Pinterest is known more for being a place where women pin photos of clothing and recipes than a legitimate platform for businesses, but that doesn’t mean the latter can’t be true. In a post for Entrepreneur, author Karen Leland shares eight types of Pinterest boards that might help businesses achieve certain goals: 1)