B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

By Laurie B. Beasley, president, Beasley Direct Marketing In an earlier blog post ("How to Improve Organic Search and PageRank With Link Building"), we discussed how Google assigns value (PageRank) to your online material and what Google views as natural or artificial link building. In this post, we examine some best practices for building those…

PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales…

Global mobile advertising revenue reached $8.9 billion in 2012, up 82.8% from the $5.3 billion in 2011, a new study has found.

Hostess is whetting consumers' appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for…

When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter). Here’s a look at how B2B companies can leverage social media channels…