Believe it or not, there are still people out there wondering aloud whether remarketing actually works or if it just annoys potential customers. So, does remarketing work? Absolutely, according to Eric Couch, an account manager with Hanapin Marketing. “If you can use remarketing, you should,” he writes in a post for PPC Hero. He notes,…

Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details.

By Asad Haroon, CEO and founder, InsideUp Inc. My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high…

Running a track relay is similar to writing landing-page headlines for different search terms, according to Howard Jacobson, the “emotional intelligence and empathic inspiration officer” for VitruvianWay.com. In a guest post for Search Engine Watch, he says that track relays and writing headlines for landing pages both require “timing the offer so your searcher doesn’t…

Mycleveragency, a social media agency, has crafted a helpful infographic showing what it takes to create the perfect post on major social media platforms. The company notes that each social media channel works differently. “A picture that will work as a tweet probably won’t be the perfect Pinterest post,” for instance. Here are some of…