Day: April 16, 2013

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  Agencies

  Experience Marketing is the New Integrated Marketing Model

  Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here’s what you need to know.

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  Agencies

  The Future of Smart Content for Marketing

  GPS has come a long way since it was first introduced as American military technology in 1973.

• Searchers Are Heavily Swayed by Google’s Brand; Desktop Search Remains Strong

  How much does the Google brand affect how people perceive search results? A lot, according to a study from SurveyMonkey. The company surveyed 641 respondents and split them up into two groups: –

• 25 Marketing Tips for Small Businesses, Backed by Academic Research

  Academic research can be overwhelming and hard to wade through, but some of it holds some gems for small businesses looking to improve their marketing and overall business tactics. Gregory Ciotti, content strategist at Help Scout writing for Unbounce, offers a neat overview of 25 tips for small businesses gleaned from research. These include: –