Day: March 18, 2013

• Taking B2B Trade Shows on the Road

  Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.

• Data & Analytics

  Social Helps Raytheon Build B2G relationships

  Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

• Attracting Talented Employees Takes on New Urgency: Q&A

  Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talent.

• Agencies

  Advice for Marketing in the IT Industry

  Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

• First-Of-Its-Kind Compliance Monitoring Badge Program Now Offered for Lead Sellers and Buyers

  The LeadsCouncil announces Comply, a compliance monitoring program powered by industry-leading PerformMatch

• Agencies

  Chief Marketer Listline March 18

  Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

• Social

  Reader’s Digest Automates Influencer Marketing

  TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.