Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talent.

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

The LeadsCouncil announces Comply, a compliance monitoring program powered by industry-leading PerformMatch

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.