Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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HOME > ARCHIVES FOR MARCH 2013

Mar. 18 2013




Taking B2B Trade Shows on the Road

Mobile road shows are one way B2B marketers can get their brand in front of audiences in a controlled environment.

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Mar. 18 2013




Social Helps Raytheon Build B2G relationships 1

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

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Article

Mar. 18 2013




Attracting Talented Employees Takes on New Urgency: Q&A 1

Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talent.

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Mar. 18 2013




Advice for Marketing in the IT Industry

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

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Mar. 18 2013




Chief Marketer Listline March 18

Lists featured this week include Gevalia Package Insert Program and the Boden Masterfile.

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Mar. 18 2013




Reader’s Digest Automates Influencer Marketing

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

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