Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > ARCHIVES FOR MARCH 2013

Article

Mar. 28 2013




Email Segmentation and Targeting—A Chief Marketer Tech Round-Up

In this issue, you’ll learn: The latest trends in behavior-driven segmentation and targeting Email metrics you need to consider The importance of real time data Email tools and tech you should consider Download the full report below Sponsored by:

More...

 
Pepsi595

Article

Mar. 28 2013




Pepsi Talks About its New Bottle

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

More...

 

Blog

Mar. 27 2013




A $5 Fee Just to Browse 1

One Australian shop owner has had it with showroomers. He has posted a sign on the front door of his specialty food retail store in Brisbane alerting potential customers that they will now be charged a $5 fee to simply enter the store. The fee is reimbursed from the final purchase amount or forfeited if […]

More...

 
Dole250

Article

Mar. 27 2013




Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

More...

 
pepsi595

Article

Mar. 26 2013




Pepsi’s New Bottle is Almost Human

Pepsi unveils next month this new single-serve bottle for its trademark portfolio marking the first packaging update in 16 years. It advances Pepsi’s “Excitement of Now” positioning. Here’s how the brand described the new design: “the bold swirl and elevated profile reflect the brand’s attributes and youthful spirit, capturing the excitement of now for Pepsi […]

More...

 

Education

Mar. 26 2013




A B2B Social Media Crash Course on Generating Leads

A B2B Social Media Crash Course on Generating Leads
Learn how to create compelling content, generate leads, and accurately measure your social ROI.
Register for this Webinar Now

More...

 

Article

Mar. 22 2013




Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

More...

 

Article

Mar. 22 2013




Email Data Availability Up 26%: Worldata Index

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

More...

 

Article

Mar. 22 2013




Chief Marketer Listline March 22

Lists featured this week include Flying Adventures Magazine and Bowhunt America.

More...

 

Mar. 22 2013




The Emergence of Influencer Marketplaces—Part II The Brands 1

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

More...