Groupon Gets Rid of Controversial CEO Andrew Mason

In a move that shouldn’t come as much of a shock to anyone, Groupon has announced a “leadership change” that involves the replacement of now-former CEO Andrew Mason with a new “Office of the Chief Executive,” comprising executive chairman Eric Lefkofsky and vice chairman Ted Leonsis. The move is effective immediately. Lefkofsky and Leonsis will…

HP Hits 1 Million LinkedIn Followers: Takeaways for Marketers

HP has become the first company to get 1 million followers on LinkedIn. This infographic reveals some details about this audience: The key section marketers should focus on is the last one: “Why do followers matter?” HP reminds companies that their LinkedIn followings are bigger than the number they see on the page. To drive…

Yahoo: Personalized Content Is More Important Than Personalized Ads

Yahoo is making it clear that their focus will be on content before ads. “A lot of the industry is focusing on personalizing ads,” said Henrique De Castro, Yahoo’s COO, at the Interactive Advertising Bureau’s Annual Leadership Meeting in Phoenix on Tuesday. “The ad is a subfactor. The main factor is content. If you don’t…

Baidu Tests Its Own Group-Buying Site to Go Beyond Aggregating Daily Deals

Baidu, which is China’s top search engine and the No. 4 search engine in the world, according to NetMarketShare, is moving beyond aggregating daily deals and is testing a new group-buying service. If the new site (t.baidu.com) sees a full rollout, it would make Baidu a direct seller of promotions, putting it in competition with…

Vimeo Gets the Help of Vivoom to Introduce 500+ Filters and Effects to Make Videos Look Cooler

Vimeo is taking a step toward becoming the Instagram of videos with its introduction of more than 500 “Hollywood-style effects” that users can add to their videos. These “Looks” are essentially filters and effects to enhance the appearance of videos on Vimeo. They come courtesy of a partnership with Vivoom. “With instant previews, you can…

LivingSocial Cancels 2012 Bonuses for Employees

Groupon isn’t the only daily-deals company that’s having a bad day. Today it was revealed that LivingSocial has canceled performance bonuses for 2012 for all its employees, after the company failed to meet financial targets. Amazon’s 10-K filing showed that LivingSocial posted a net loss of $650 million in 2012. The company’s employees are still…

Groupon Posts a Bigger-Than-Expected Loss in Q4 2012, Darkens Forecast for Q1 2013

The sad times continue for Groupon, despite the recent optimism. The daily-deals company has announced its fourth-quarter and fiscal year 2012 results, which include fourth-quarter revenue of $638.8 million, up 30 percent year-over-year. However, Groupon reported a net loss of $81.1 million, or 12 cents per share. This was worse than the expected loss of…

Infographic: The Evolution of Modern Marketing Automation

BlueGlass and Marketo have joined forces to create an infographic walking us through the evolution of modern marketing automation, from its early stages in the early 20th century to its upright-walking version today. “Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can…

NimbleCommerce Partners With Google Offers

Today NimbleCommerce, an enterprise offers and promotions platform, announced a technology partnership with Google Offers. In short, the partnership enables e-commerce publishers the ability to share offers on NimbleNetwork and Google Offers with a single click. “To submit deals to Google Offers, publishers create deals within the NimbleNetwork and set parameters for how many vouchers…

How to Identify Influencers

|  by Patricia Odell

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.