Groupon Posts a Bigger-Than-Expected Loss in Q4 2012, Darkens Forecast for Q1 2013

The sad times continue for Groupon, despite the recent optimism. The daily-deals company has announced its fourth-quarter and fiscal year 2012 results, which include fourth-quarter revenue of $638.8 million, up 30 percent year-over-year. However, Groupon reported a net loss of $81.1 million, or 12 cents per share. This was worse than the expected loss of…

Infographic: The Evolution of Modern Marketing Automation

BlueGlass and Marketo have joined forces to create an infographic walking us through the evolution of modern marketing automation, from its early stages in the early 20th century to its upright-walking version today.

NimbleCommerce Partners With Google Offers

Today NimbleCommerce, an enterprise offers and promotions platform, announced a technology partnership with Google Offers. In short, the partnership enables e-commerce publishers the ability to share offers on NimbleNetwork and Google Offers with a single click.

How to Identify Influencers

|  by Patricia Odell

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.