How to Identify Influencers

|  by Patricia Odell

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

Chief Marketer Listline Feb. 25

|  by Beth Negus Viveiros

Lists featured this week include American Water Works Association and Healthwire eNewsletter.

Guns for Pizza Discounts

|  by Beth Negus Viveiros

A Virginia pizza shop owner offers discounts to any customer who brings in a gun.

Direct Mail Watch: Insurers Still in the Post

|  by Beth Negus Viveiros

There are numerous ways for consumers to research and buy insurance products, but don’t discount good old-fashioned direct mail just yet.