Month: February 2012

• Reader Challenge: Balance Romney’s Branding/Marketing Woes

  A marketing challenge: Should the Mitt Romney campaign go big and expensive on Super Tuesday at the risk of playing into the “he’s too rich, too-tin-eared to be president” meme?

• Agencies

  Catalogers Say USPS Cutbacks May Be Good For Mailing Industry

  Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.

• Agencies

  Tone Deaf to the Needs of Nonprofits

  To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts

• Email

  Emails We Love: Old Navy Hoists a Tiered Sale

  An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.

• Agencies

  A Cracker Sandwich Builds Sales One Local Event at a Time

  The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

• Agencies

  Chief Marketer Listline February 27

  Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.

• Agencies

  Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A

  New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

• Agencies

  Eleven Ways Cloud Computing Will Help Marketers

  Cloud computing isn’t just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing:

  Read more: https://chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ

• Email

  Six Rules for Making Email + Video Profitable

  Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

• Data & Analytics

  Using Program Optimization to Make the Most of Big Data

  Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.