Reader Challenge: Balance Romney’s Branding/Marketing Woes

February 29, 2012 |  by Richard H. Levey

A marketing challenge: Should the Mitt Romney campaign go big and expensive on Super Tuesday at the risk of playing into the "he's too rich, too-tin-eared to be president" meme?

Catalogers Say USPS Cutbacks May Be Good For Mailing Industry

February 29, 2012 |  by Larry Riggs

Some larger catalog mailers have applauded the U.S. Postal Service's recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.

Tone Deaf to the Needs of Nonprofits

February 28, 2012 |  by Larry Riggs

To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts

Emails We Love: Old Navy Hoists a Tiered Sale

February 28, 2012 |  by Beth Negus Viveiros

An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand's subscriber base.

A Cracker Sandwich Builds Sales One Local Event at a Time

February 28, 2012 |  by Patty Odell

The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

Chief Marketer Listline February 27

February 27, 2012 |  by Beth Negus Viveiros

Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.

Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A

February 27, 2012 |  by Richard H. Levey

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Eleven Ways Cloud Computing Will Help Marketers

February 24, 2012 |  by Richard H. Levey

Cloud computing isn't just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing: Read more: https://chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ

Six Rules for Making Email + Video Profitable

February 24, 2012 |  by Richard H. Levey

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

Using Program Optimization to Make the Most of Big Data

February 24, 2012 |  by Richard H. Levey

Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data -- the ever-increasing volume of customer and prospect information available to marketers.