Chief Marketer recently talked with Lindsay Resnick, CMO of KBM Group: Health Services, to get his thoughts on the impact of healthcare reform on B2B healthcare marketers.

Do you find that 80% of the ideas come from 20% of your people? If so, the question for you as a marketing leader is how you tap the creative juices of the whole team, especially those who are less vocal.

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services. Simply put, says David Robidoux, vice president of marketing services: "We're using PURLs to sell PURLs."

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What new list segmentation trends do you expect to see going forward?

Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago

three core beliefs. We rooted for the Dodgers against the Yankees (then waited for the Mets and rooted for them); we voted the straight Democratic ticket; and we shopped at the A&P

Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group's TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round