Day: September 16, 2011

• Agencies

  Coca-Cola Mainstreams Mobile

  Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.

• Agencies

  Marketing to Consumers Ready to Move

  For years there has been a strong demand for pre-movers—people planning to move. This was prompted by moving companies, who wanted to pitch the pre-mover on their upcoming moves. When online surveys became popular, companies started asking “are you planning to relocate within the next three months?” Those names became the first pre-mover lists.

• Agencies

  Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012

  Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:

• Agencies

  Broker Roundtable: Political Mailing Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Looking ahead to next year, how important will political mailing lists be—especially in light of Obama’s success with electronic media in 2008?

• The Strong Plays With Site Design to Create Better Web Traffic

  It may house the world’s largest collection of toys and games, but when it comes to web metrics, The Strong isn’t playing around. A site redesign helped the museum better gauge the ROI of visitors and increase stickiness.