Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer. This growth, despite challenging economic times, has been fueled by continuous innovation in display…
Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.
Los Angeles, CA (August 18, 2011) - Clickbooth, (www.clickbooth.com) the world renowned performance-based online marketing company, ranked as Website Magazine's #1 Affiliate Network, has selected Moss Networks to produce their...
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became...
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It's a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of...
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The latest set of data from comScore shows that consumers made their way to ticket and back-to-school-related websites in July. Individual winners included Ticketmaster, MovieTickets.com, Staples.com, Office Depot, OfficeMax and Zappos Sites. Google Sites remained the No. 1 overall Web property...
Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone - along with a look at how usage of mobile apps differs between males and females. The infographic is titled: "Mobile Apps: The Battle of the Sexes."
The latest data on the U.S. online video landscape from comScore are out and they reveal some interesting findings, including a brand-new list of the top YouTube partners. Facebook is now a top-three U.S. video property, while some niche YouTube partner sites show strong levels of engagement.
