Day: August 25, 2011
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Direct Marketing | Print
Six Keys to Using Consumer Profile Data for Web Display Advertising
Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.
This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.
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Direct Marketing | Print
Catalog Study: Second Q Merchandise Demand Up, But Third Q Looks Soft
Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.
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Clickbooth Hires Moss Networks to Produce Affiliate Awakening Event for Affiliate Summit East
Los Angeles, CA (August 18, 2011) – Clickbooth, (www.clickbooth.com) the world renowned performance-based online marketing company, ranked as Website Magazine’s #1 Affiliate Network, has selected Moss Networks to produce their…
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Thinking about Brands and Leads… Again
The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…
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The Mobile Deal Space
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Ticket and Back-to-School-Related Sites Thrive in July
The latest set of data from comScore shows that consumers made their way to ticket and back-to-school-related websites in July. Individual winners included Ticketmaster, MovieTickets.com, Staples.com, Office Depot, OfficeMax and Zappos Sites. Google Sites remained the No. 1 overall Web property…
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Shoppers Are Using Smartphones and Tablets for Back-to-School Shopping
Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.
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Mobile Apps: Average CTR ‘Substantially’ Higher Among Males
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone – along with a look at how usage of mobile apps differs between males and females. The infographic is titled: “Mobile Apps: The Battle of the Sexes.”
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Facebook Is the No. 3 Video Property in the U.S. in July, Which Saw a Record- Breaking Number of Viewing Sessions
The latest data on the U.S. online video landscape from comScore are out and they reveal some interesting findings, including a brand-new list of the top YouTube partners. Facebook is now a top-three U.S. video property, while some niche YouTube partner sites show strong levels of engagement.