Month: August 2011
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Email
Back to the Basics: Analyzing Email Campaign Results
Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:
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Direct Marketing | Print
Hurricane Damages Postal Facilities, Operations
The destruction wrought by hurricane Irene has caused postal facilities from the Carolinas up to Massachusetts to temporarily suspend operations while officials assess the degree of damage. Some direct mailers have shown an ability to survive …
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Direct Marketing | Print
Chief Marketer Listline August 29
Lists featured this week include CD Phone Home Cell Phone Buyers and Consumer Direct Wine and Cheese Lovers.
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Direct Marketing | Print
Broker Roundtable: Dealing with a Shrinking List Universe
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Is the list universe still shrinking and what should be done about it?
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Direct Marketing | Print
Six Keys to Using Consumer Profile Data for Web Display Advertising
Over the past decade, marketers have spent an increasing amount of their marketing budget on web display advertising. In fact, U.S. online advertising spending is expected to reach $31.3 billion this year—a 20% increase, according to a recent report by eMarketer.
This growth, despite challenging economic times, has been fueled by continuous innovation in display ad targeting. The most recent has been the emergence of anonymous consumer profile (ACP) targeting.
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Direct Marketing | Print
Catalog Study: Second Q Merchandise Demand Up, But Third Q Looks Soft
Demand for merchandise from catalog marketers was up 1.6% in the second quarter, spurred by a 2.5% rise in catalog circulation, according to Stuart Rose, a managing director at Tully & Holland.
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The Mobile Deal Space
The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of…
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Shoppers Are Using Smartphones and Tablets for Back-to-School Shopping
Data from the National Retail Federation (NRF) and BIGresearch show that a significant number of shoppers are using smartphones and tablets to research products, redeem coupons, look up store information and make purchases for back-to-school items this year.
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Mobile Apps: Average CTR ‘Substantially’ Higher Among Males
A nifty infographic from inneractive, a mobile ad mediation provider, features a ridiculously long smartphone – along with a look at how usage of mobile apps differs between males and females. The infographic is titled: “Mobile Apps: The Battle of the Sexes.”
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Facebook Is the No. 3 Video Property in the U.S. in July, Which Saw a Record- Breaking Number of Viewing Sessions
The latest data on the U.S. online video landscape from comScore are out and they reveal some interesting findings, including a brand-new list of the top YouTube partners. Facebook is now a top-three U.S. video property, while some niche YouTube partner sites show strong levels of engagement.