Savvy direct marketers know a successful direct mail strategy isn't focused solely on reducing postage costs—you must also improve deliverability and increase response. Here's some ideas on how to maximize the value of your postal spend.

When Samuel Coleridge wrote "water, water, everywhere, but not a drop to drink" about the ancient mariner's thirst on the open sea, he also captured the irony many marketers today face about their marketing intelligence. Marketers are also surrounded by an ocean—one of data pouring in from all directions, both disparate channels and enterprise-wide. And…

A new direct mail prospecting package from Amnesty International offers a simple finding for marketers: Paper still works.