Day: June 8, 2011

• Social

  McDonald’s Wins Twitter Followers with “McWinning”

  McDonald’s director of social media Rick Wion said he took a chance that something fun and timely on Twitter like “mcwinning” would get tweeters to lay off the McLobster

• Direct Marketing | Print

  Kansas City Nonprofit Launches Multimedia DR Effort

  The Kansas City Rescue Mission plans to launch a multimedia direct response campaign this fall to help feed that city’s homeless and generally less fortunate residents.