Quick Tips: Why You Should Consider Affiliate Marketing
Affiliate marketing can be an effective way for brand marketers to reach new customers and generate leads.
Retooling Your Marketing Strategy for Success in Emerging Global Markets
If it's time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.
Chief Marketer Listline May 9
Each week, Chief Marketer and NextMark offer you a selection of files new to market.
Don’t Give Up Your Customer Relationships to Go Social
It's very curious that Fortune 500 brands close their commercials with a social call to action, rather than mentioning their own company site. Sending prospects to Facebook or Twitter rather than their own site is a huge missed opportunity—and a sign that many companies still have a lot to learn about social media.
What to Consider When Creating B-to-B Lead Evaluation Models
Modeling business-to-business data can be tricky business. There are considerations consumer marketers don't have to worry about, such as how a given industry indicates propensity to purchase, or the impact of multiple decision makers within an organization. Chief Marketer spoke with Matt Fulk, senior manager of database marketing at SAS, about the challenges of creating…
