Day: April 29, 2011

• Social

  Facebook Advertising Offers Real, Measurable Results

  Facebook is commanding an ever-increasing piece of advertising budget pies, thanks to the measurable results it provides marketers in terms of new fans and website conversions. While Facebook’s auction-based bid and cost-per-click pricing structures are similar to Google’s, they are much more valuable to marketers for a few key reasons—namely, the interest-based targeting, immediate gratification opportunities and the potential for viral activity they offer. Here’s how each of these serve marketers:

• Engagement

  Schick Quattro Tour Evokes Shaving, Sans the Shower

  The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.