Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign
Coupons are hot, and given the persistent hang of the "new frugality", they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them
Kenmore Looks to Get Moms Talking with Blogger Campaign
Everyone knows the Kenmore appliance brand. And that's both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites
Quick Response Codes Bring Diners Back To Fire + Ice
Some businesses can survive with a once-a-year customer visit pattern. Swimwear vendors and Christmas tree sellers come to mind. Restaurants have a harder go of it. “We were considered a destination restaurant,” says Rafael Barbosa, marketing manager for Fire + Ice, a small chain of grilled-at-your-table eateries. “Bachelorette parties, birthdays. We weren’t considered a restaurant…
Sense of Urgency–Or Sense of Confusion?
No matter what your marketing medium of choice is today
