There are a number of questions CEOs should ask themselves prior to launching any mobile program: "How are people actually going to interact with my company/products/brand on their phones or tablets?" "What features should I prioritize (and which ones should I ditch)?" "Should I go with an app, a mobile-optimized site, or both?" But of…
LEGACY CAN BE A TWO-EDGED SWORD, especially when it's hard-wired into a brand name. (Just ask KFC about the flight from ) When RadioShack announced in
FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand
Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company
I'd been waiting in line 20 mintues and had my hand poised to swipe my debit card, but the question still seemed worth asking. "I'm sorry — why do you need my ZIP code?"
Corning Inc.'s video, “A Day Made of Glass,” has become a major viral hit, at press time scoring more than 10 million views on the YouTube channel
A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products
This year's Chief Marketer Interactive Survey suggests that marketers aren't waiting to try new tricks to capture online attention
In reaching new moms, postal mail may be the best delivery channel for those who've recently delivered
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so
