The morning after Western apparel marketer Boot Barn ran a series of post-Thanksgiving “door buster” sales on its Web site, director of e-commerce Dave Gusick visited his pick-and-pack operations center. Upon entering the warehouse, Gusick saw boxes of orders piled up to the ceiling. The warehouse manager cornered Gusick and greeted him with “We have…
No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be…
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.
