Day: February 16, 2011

• Email

  Abandoned Cart Emails: Best Practice vs. Common Practice

  That an abandoned-cart email can work wonders is a fact, as numerous studies and examples have shown. Yet of the 101 retailers analyzed by the Email Institute and Multichannel Merchant between November 2010 and January 2011, only 30.7% sent a follow-up email in response to an abandoned cart containing at least $100 worth of merchandise. If you’re among the more than two-thirds of retailers that have yet to implement an abandoned-cart email program, here are some tips to get you started

• Winning Words for the Pro Awards

  Read what past PRO Award winners have to say about winning a PRO Award