A study of email contact with loyal customers highlights trends to help marketers perfect these communications based on how these customers behave and engage with companies to which they are loyal. That is ever more important today as consumer loyalty wanes in the wake of the struggling economy and the lure at shelf of price…
With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook. Crate and…
Toilet training is notoriously tough-- as difficult for the parents as it is for the kids, or at least so most parents would claim. For the last two years Kimberly-Clark's Pull-Ups training pants brand has offered help in defusing some of the drama
