Coffee Seller Keurig Tests Mail In Consumer-Focused Effort
If a new direct mail campaign from Keurig is successful, 2011 will see consumers moving at a slightly peppier pace
From Email to Online: Ensuring a Seamless Customer Experience
As an email marketing professional, you obsess about maintaining and growing a database of responsive subscribers, ensuring that your emails make it through the myriad filters to their inboxes, and creating messages that are compelling enough to entice recipients to open them and respond. But you probably don’t worry too much about what happens once…
Credit Processor to Increase Postcard Mailings
Credit card processing firm Commerce Payment System Inc. is planning to vastly up its postcard marketing efforts after strong results in 2010.
Kraft Takes Philly Marketing Beyond Refrigerated Aisle with Paid eBook
Kraft Foods has taken a further step into the realm of charging for brand-related content with the release in eBook form of a new collection of recipes for its Philadelphia Cream Cheese brand
