While it's tempting this time of year to send lots of email campaigns, it's better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.
Festivus may be for the rest of us, but social-coupon platform Groupon thinks we could use a holiday aimed specifically at deep-discount group buying
After being stung by a 3.9% drop in sponsorship spending in 2009, the four major U.S. pro sports leagues and their teams have enjoyed a major rebound
Particularly when it comes to direct marketing, the sales-marketing dynamic is crucial to success; marketing value is realized at the end of the sales cycle, as respondents turn into customers.
Greg Grdodian, president of The Edith Roman Co., and Chris Longo, its executive VP, have both left the company.
Fala Direct Marketing
