This week's question: With the list universe continuing to shrink, how much more detailed and precise are selections likely to become?
With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.
You could infer that Dunkin' Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently changed up the marketing game for its 17-year sponsorship of the Boston Celtics
