HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.

Creating a sound B-to-B social marketing program takes much more than just simply creating a Twitter account and a Facebook page. Learn how Rockwell Automation created a detailed social media strategy and how you can adopt their ideas to boost your own social profile

Marketers who think that creative doesn't matter in business-to-business marketing might want to think again

Business-to-business marketers are scrambling to get social, even though they're not sure which channels are best or whether they have the internal resources to do it right. Learn what the biggest obstacles are, and what B-to-B marketers hope to get from being social