- Chief Marketer

Muscle Milk Debuts Collegiate-themed Bottles

Muscle Milk, the ready-to-drink protein beverage, is reinvigorating its brand by debuting limited-edition bottles themed after eight college football teams

News Brief-Gillette

Gillette and the Kraft Group: have extended the naming and sponsorship rights of Gillette Stadium through the 2031 football season

How Asset Management Systems Can Help the Sales Process

As sales teams look to the marketing department to help give them a competitive edge with the materials they present to prospects, many marketers are looking to marketing asset management (MAM) systems to help them deliver.

Data & Analytics

A Marketing Segmentation Primer, “Seinfeld” Style

Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.

Hiring Plans Offer Hope for B-to-B Marketers

Many marketing execs are still cautious about rebooting their hiring efforts. But a recent survey from Bernhart Associates indicates that B-to-B hiring prospects might be a little better than those in the B-to-C sector

B-to-B Automation Challenges: Why the Right Content and Data Are Vital

Chief Marketer recently talked to a number of experts to get their thoughts on what B-to-B marketers need to consider to make their lead generation and automation initiatives a success

Multichannel Campaigns Drive Incremental B-to-B Lift for Staples

Staples is gauging the incremental lift of additional mailings and contacts to boost the success of its multichannel B-to-B marketing programs. The office superstore shares how it tested the added impact of tactics like geotargeted search, additional mailings and coupon offers on its bottom line

Acquisition

Ways to Improve Your Mailing List Performance

Thanks to reduced prospecting and catalog circulation, many mailers are finding they have fewer housefile names to leverage, and less new names on the rental market. How can you improve your list’s performance, and get profitably back in the mail? Here’s a few tips.