Day: September 9, 2010

• Agencies

  Linking Back-to-School & Back-to-Health: Not So Simple.

  Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
  their brand as a simple solution for back to health

• Digital Place-Based Media Reaches Critical Mass

  Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States

• News Briefs: September 9, 2010

  Olay, World Wrestling Entertainment/Burger King, and Jack Morton Worldwide

• Bing Driving Nearly a Quarter of Search Traffic, Booming in Verticals

  Bing-powered search is now driving nearly a quarter of all searches in the U.S., according to the latest figures from Experian Hitwise.

• Mommy Blogs, Online Ads Are Key for

  “Power Moms” are a mighty consumer group, especially during back-to-school time, when they’ll spend around $21.35 billion this year on supplies. The best ways to reach them are online ads and through other moms.

• Mobile Internet Dominated by E-Mail at Site Level

  Nielsen delved a bit further into the activities that American mobile users partake in and found that while the E-Mail and Social Networking sectors maintained their prominence, News & Current Events and Portals saw significant shifts

• Free Shipping and Free Returns Entice Consumers to Buy More Online

  According to recent numbers from Compete, more than eight out of 10 consumers shop online at least once a week.

• The Week in Review

  Headlines from the industry.
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• Getting Political

  If you are reading this at an office, try this out. It works best at offices full of mostly younger people, and it works especially well at places where the core business has little to do with…

• 

  Affiliates Behaving Badly … Again

  It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…