Topic
Day: April 19, 2010
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Question Your Assumptions
There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what we have to say, advertising is usually based on truth. Clearly we should question our assumptions, especially when facts appear to contradict them.
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Digital
Home Services Lead In Small Business Search Spend: Study
Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses
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Digital Agency Review, Topline Growth Lead Marketer Priorities: Study
Marketing employees who have analytic or digital capabilities won