Question Your Assumptions

April 19, 2010 |  by Chief Marketer Staff

There are some assumptions about life and marketing that are comfortable and unquestioned: Other people share our values, the people we mail will be interested in what we have to say, advertising is usually based on truth. Clearly we should question our assumptions, especially when facts appear to contradict them.

Home Services Lead In Small Business Search Spend: Study

April 19, 2010 |  by Chief Marketer Staff

Does search spending, like charity, begin at home? Small businesses seem to think so: Home care companies such as plumbers, landscapers and roofers led a number of advertiser categories in search expenditures by small businesses

Delia’s Changes Catalog Circ, But Customers Aren’t Buying It

April 19, 2010 |  by Chief Marketer Staff

During 2009, Delia

Digital Agency Review, Topline Growth Lead Marketer Priorities: Study

April 19, 2010 |  by Chief Marketer Staff

Marketing employees who have analytic or digital capabilities won