Lawn-care manufacturer the Scotts Company has announced a deal to start licensing the grass seeds and blends used in some of the most iconic baseball parks in the country, allowing homeowners to put a piece of Fenway or Wrigley in their backyards
Coke's Olympic packaging pays tribute to the Winter Games' most popular sports
In 2010, things are looking up for sponsorships. Sponsorship spending by North American companies is expected to grow 3.4% to $17.08 billion, according to IEG Sponsorship Report
With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores
CARL'S JR.: plans to use social media—Facebook, YouTube and Twitter—to help launch a new Grilled Cheese Bacon Burger
Nancy Harhut has been named Wilde Agency
Media Horizons Inc., a direct marketing agency, has named Joe Page its new creative director, effective immediately.
CRM firm Loyalty Lab has struck a partnership with social data provider Rapleaf. The agreement enables Loyalty Lab to integrate Rapleaf
Five business trade groups have issued an icon geared toward promoting consumer awareness of online business advertising issues.
Rick Faulk has joined Landslide Technologies as president and CEO.
