Let's face it: in today's challenging economy, online marketers don't have the time or resources to waste on programs that don't deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement
Customer relationship marketing agency Merkle has promoted Craig Dempster to the newly formed role of executive vice president and chief marketing officer.
Cabela
Permission-based consumer e-mail lists suffered the largest price declines between winter 2009 and winter 2010, according to the most recent Worldata List Price Index.
The first quarter of 2010 will see the job market for direct marketers loosen. Nearly half (46%) of them plan to add staff, compared with 30% last quarter.
John A. Greco has resigned as president and CEO of the Direct Marketing Association as of Monday, January 18. The organization has not named a replacement.
Great, just what we need: a punctuation mark denoting sarcasm. Everyone reading this by now knows that e-mail
Arguably the strangest idea in the short history of e-mail marketing comes in the form of the Web site BottleOnBeach.com. Touted as an innovative answer to the spam problem, BottleOnBeach allows marketers to craft a text message and upload a list of e-mail addresses for which the message is intended.
For the stupidest top-10 list of 2010—yes, it's only January, but it's difficult to imagine this one being topped—look no further than the top-10 list of e-mail service providers published last week by an outfit called TopSEOs. Besides claiming to evaluate things it can’t evaluate, actually being an existing e-mail service provider apparently wasn’t a…
