Direct Mail Starting To Show Signs of Life
If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.
Unica Acquires Pivotal Veracity
Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash.
Circulation Marketer Dan Capell Dies at 64
E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64.
West Marine Revenue Falls
West Marine Inc posted net revenue of $104.2 million for the fourth quarter, a 6.2% decrease from $111.1 million last year.
Alleged Herbal Tea DMers Fined $2 Million: FTC
A federal district court has ordered the direct marketers of an herbal tea and a diet patch to pay nearly $2 million to the Federal Trade Commission for making deceptive claims that both products would allow users to lose weight quickly without diet or exercise, according to the FTC.
Toyota Japan Taps Omniture
Toyota Motor Corp. of Japan has selected Omniture to analyze and optimize its online marketing campaigns.
